Privacy Policy

Last updated: 3 June 2026

This Privacy Policy explains how Pehnawa Ethnics collects, uses, stores, and protects your personal information when you visit our website, place an order, contact us, or interact with our marketing channels.

1. Who We Are

Pehnawa Ethnics is an Ireland-based ethnic fashion retailer offering South Asian clothing and related products through our online store and physical outlet.

2. Information We Collect

We may collect the following information when you use our website or services:

• Name
• Email address
• Phone number
• Billing and delivery address
• Order details and purchase history
• Payment-related information
• Size, fitting, alteration, or custom order details
• Messages sent through WhatsApp, email, contact forms, or social media
• IP address, browser type, device information, and website usage data

3. How We Use Your Information

We use your personal information to:

• Process and deliver your orders
• Manage payments, refunds, and bank transfers
• Provide customer support
• Handle returns, exchanges, and order issues
• Send order updates and service messages
• Improve our website, products, and customer experience
• Run marketing, retargeting, and advertising campaigns
• Prevent fraud, misuse, and security issues
• Comply with Irish, EU, and UK legal obligations

4. Legal Basis for Processing

Under GDPR and UK GDPR, we process your personal data based on one or more of the following legal bases:

• Contract: to process and deliver your order.
• Consent: where you agree to receive marketing or accept certain cookies.
• Legal obligation: where we must keep records for tax, accounting, or legal purposes.
• Legitimate interest: to improve our services, protect our business, and show relevant advertising.

5. Payments

We may accept payments through Stripe, PayPal, card payments, WooPayments, Klarna, and bank transfer. Payment information is processed securely by the relevant payment provider. We do not store full card details on our website.

6. Delivery and Shipping

We ship orders within Ireland and may also ship to the United Kingdom. To complete delivery, we may share your name, phone number, address, and order details with delivery or courier partners.

7. Returns and Exchanges

We offer a 14-day return or exchange period, subject to our return policy and product condition requirements. Some custom, altered, pre-booked, or specially ordered items may have different conditions where legally permitted.

8. Marketing and Advertising

We may use marketing and analytics tools such as Meta Pixel, Google Analytics, Google Ads, TikTok Pixel, email marketing tools, WhatsApp communication, and similar platforms.

These tools may collect information about your website activity, such as pages viewed, products added to cart, purchases, device details, and interactions with our ads. This helps us measure performance, improve our website, and show relevant offers.

9. Cookies

Our website may use cookies and similar technologies to make the site work properly, remember preferences, analyse traffic, and support advertising. You can control or disable cookies through your browser settings. Some parts of the website may not work properly if cookies are disabled.

10. Sharing Your Information

We may share your information with trusted service providers, including:

• Payment processors
• Delivery and courier partners
• Website hosting providers
• Email and communication tools
• Analytics and advertising platforms
• Accountants, legal advisers, or authorities where required by law

We do not sell your personal information.

11. International Data Transfers

Some service providers we use may process data outside Ireland, the European Economic Area, or the United Kingdom. Where this happens, we rely on appropriate safeguards such as adequacy decisions, standard contractual clauses, or other legally approved transfer mechanisms.

12. How Long We Keep Your Data

We keep personal information only for as long as necessary for the purpose it was collected. Order, payment, tax, and accounting records may be kept for the period required by law. Marketing data is kept until you unsubscribe, withdraw consent, or request deletion where applicable.

13. Your Rights

Depending on your location and applicable law, you may have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Restrict or object to processing
• Withdraw marketing consent
• Request data portability
• Complain to a data protection authority

14. Marketing Opt-Out

You can opt out of marketing emails by using the unsubscribe link in our emails or by contacting us at info@pehnawaethnics.ie. You may also message us directly if you want to stop receiving promotional WhatsApp or SMS communication.

15. Security

We take reasonable technical and organisational steps to protect your personal information from unauthorised access, loss, misuse, or disclosure. However, no online system is completely secure, so customers should also take care when sharing information online.

16. Children’s Privacy

Our website and services are not intended for children under 16. We do not knowingly collect personal information from children.

17. Complaints

If you are unhappy with how we handle your personal data, please contact us first at info@pehnawaethnics.ie.

If you are based in Ireland or the EU, you may contact your local data protection authority. In Ireland, this is the Data Protection Commission. If you are based in the United Kingdom, you may contact the Information Commissioner’s Office.

18. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, or legal requirements. The latest version will always be available on this page.

19. Contact Us

For privacy-related questions, requests, or concerns, please contact: